About Us

Founded in 2019 in the United Arab Emirates, East Links specializes in the supply and distribution of firefighting and safety equipment, serving a diverse client base with an extensive catalog of more than 1,000+ products.

The company has quickly established itself as a trusted provider in the UAE’s fire protection sector, combining a broad product selection with dependable customer service.

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You Focus on Your Work While We Ensure Your Safety.

From small beginnings to serving 200+ clients across the region and offering more than 1,000 products, our entire growth is built on outstanding customer relationships, unbreakable integrity, and successful outcomes.

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Our Vision

To become the UAE's foremost provider of innovative and high-quality firefighting and safety solutions, safeguarding communities with excellence and integrity.

Our Values

1. Customer Commitment

We prioritize building lasting trust through reliability, responsiveness, and personalized service.

2. Quality & Safety First

Delivering only top-tier products that meet stringent international standards for safety and performance.

3. Integrity & Transparency

Conducting business with honesty, clear communication, and ethical practices.

4. Innovation & Growth

Continuously enhancing our offerings and processes through forward-thinking solutions.

5. Teamwork & Accountability

Empowering our skilled team to collaborate and uphold responsibility at all levels.